Monday 11 October 2010

SA - What is a Digipak?

  • As well as our music video, we will have to create an advertising poster and a digipak for the CD to be placed in. A digipak is different from a traditional CD jewel case, it is made out card and is significantly more graphically appealing.
  • They are made up of at least on folded piece of card with a sleeve or clip for the CD to be placed in. On a digipak all the sides have to be covered with graphics, text and information that adds to the overall aesthetics of the digipak.
  • The difference between a digipak and a jewel CD case is that the digipak is a form of subsidiary media that helps to construct the star persona of the artist as it can include unseen photos and other seemingly exclusive things that make the consumer feel close to the artist.
Below are some examples of digipaks:

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