Friday, 1 October 2010

JD - Questionnaire Questions To Question the Questionnairees With

Listen to the track below before you answer the questions.



1. What visual ideas would you associate with the d&b genre? List a few ideas
2. Do you prefer videos that are narrative based?
3. Do you think this style is appropriate for our video? If not, why?
4. What locations would you expect to see in a d&b video? Select 2 from the list below
- Club/Party
- Industrial Places
- Council Estate
- Abandoned Places
- Park/Field
- Town/City
5. What type of clothes to think characters would wear in d&b videos? Select one from the list below.
- Suit/Formal
- Worn Out Clothes
- Casual Clothes
- Uniform
- Unusual Clothes
- Bland Clothes
6. What other music videos have you seen that are memorable? List and explain why below.
7. Do you think that a female singer would be appropriate for our video?
8. If so, what would expect her to look like?

These questions are to going to be made into a survey on Survey Monkey and this will then be posted up on some Drum & Bass/Dubstep forums so that we almost get a mix between qualitative and quantitive results as the people we are surveying are actually interested in the genre of music we are creating the video for. As this is aimed towards quantitive results we will be able to also post the survey up on Facebook if we need more numbers.

Thursday, 30 September 2010

RB - Mini analysis on female singer

To allow us to continue developing our concept  we have decided to use a female to do the singing on the video rather than no singer, for a few reasons; which can be seen in Katy Bs video for 'Louder'



1. It matches the grain of voice of the vocals.
2. It gives more of a story.
3. It helps links shots together.
4. It makes the video more performance based and uses less random shots.

These points will all improve the quality of our video both generally and in the specific areas needed. They will give the video more meaning and make it more visually appealing as well.

Wednesday, 29 September 2010

JD - Analysis on Locations

To be able to continue with the development of our concept and music video, we need to come up
with some ideas for locations that would suit the low-fi and surreal feeling we want our video to
have.
- I watched a few videos of similar styles to what we would like to do and looked at the locations that they have been shot in. The locations all seem to be fairly anonymous and dark, some with an industrial feel to them.
- Some of the videos with abstract slow motion shots appear to be shot in a dark studio, which helps to keep the audiences attention on the detail of the shot.

After going over these videos as a group we feel that this sort of anonymous location would work well in our video. We are also going to be using slow motion throughout our video.

Below are a few screenshots from Hadouken - Take the Lights Out and Delirium - Dust in Gravity

SA - Technical Analysis on Costume

In order to carry on with out development of our concept and music video, we need to figure out what type of costumes will be needed for the characters in our video. We have decided that we need a female to do some lip syncing to the track, and they will need to be dressed in appropriate clothes in order to match the look of the video we are looking for.
  • I looked at a few videos and looked at the costumes of the people in them, they all seem to be wearing very 'retro' clothes with plain patterns and nothing too new looking and bright colours. These clothes seem to add to the richness of the videos and this is what we hope to achieve in our video.
  • The clothes don't usually have a pattern on them and they have an 'indie' feel to them and this type of richness and slightly low-fi look to them is something we hope to achieve in our video.
  • I our video we have decided that the best type of costume will be something similar to the ones in the screenshots below:

SA - Development of Idea

We have now agreed that the shots won't be completely random, but they will still be quite surreal and abstract, but we feel there needs to be a small link between the shots. We are now looking for inspiration from other videos to provide this link.

Tuesday, 28 September 2010

JD - Plans for Hastings Reccie

When we go to Hastings we are going to take 2 of the potential 3 cameras with us that we have access to, so we have a chance to practice using more than one camera at the same time for different angles of the same shot. We are going to be looking for surreal locations that may be abandoned that are easy to access and will have potential to be used in our video. During the reccie we will take shots at the locations to make sure they look the same in the video as we picture in our heads.

Monday, 27 September 2010

RB - Proposal for Audience Research

What Style?
The style of our audience research will be an online survey in which anyone can answer a series of questions in  variety of ways so that we get the answers we need as well as being able to recieve new ideas from other people.
What Purpose?The purpose of our audience research is so that we can present our range of ideas and recieve information about what the audience think will work. We will also be able to recieve new ideas from people, ideas that we may not have thought of that could potentially be quite good.
Sample Audience?
I think a survey that suits both focussed and wide range of people would be better. Posting the survey on selected music forums (such as http://www.dnbforum.com/ and http://www.planetdnb.com/)

and on websites like facebook will give us results from both people into that genre of music and people that may not be but may have some good ideas.
Ideas for questions?
Examples of questions we would ask in our survey would be; What visual ideas would you associate with the drum and bass genre?,   Do you think the theme of running would be suitable in a drum and bass video?, Do you prefer music videos that are performance based of that have more of a narrative to them?, Would you expect the band to appear in the video or do you think a more artistic, non artist based video would work?

RB - Technical Analysis

For my Technical analysis I chose to do 'Red sign' by Kap Bambino it is very artistic and something that would suit our track quite well.


Here is a list of shots in 'Red Sign' by Kap Bambino:

- From 0.00 to 0.14 there are various fade ins/outs of smoke clouds.
- Fade to shot of the ground
- Cuts to shining light
- Fades to more smoke
- Fades to a CU of dust falling to the floor and someone runs through the shot. it starts off slomo but then speeds up suddenly
- Cuts to MS slomo running, skips
- Cuts to MS of runners upper body. Really jumpy
- Cuts to a slomo LS of the person running
- Cuts to a CU of the runners face
- Cuts to a MS and peds up the body of a second runner
- Cuts to a MS of one of the runners chasing the other
- Transition into the female runner 'on fire'
- Cuts to MS woman falling to the floor
- The angles change and there is a lot of flashing black
- Cuts to slomo of the man running
- Cuts to the woman kneeling on the floor, flashes in and out
- Cuts to a CU of the woman's face. Light flashes on and off.
- Cuts to black
- Cuts to CU of woman's face, flashes.
- Cuts to a MS slomo of the man running
- Cuts to a LS of woman kneeling on the floor as the man flies over her through the air
- Cuts to slomo MS of man falling
- Cut to CU of woman's face
- Cut to woman standing up
- Cuts to her falling, slomo
- Cuts to black

Video ends.

The fast cutting rate in this video complements the speed of the track, which is what our video will need to do. It also is quite artistic rather than advertising the artist. Having an artistic feel to our video would be more suitable as our track is a remix and isn't the kind of track to be advertised to a mass audience. The way the video speeds up, slows down and skips keeps it interesting as it seems sort of abnormal, and that something is going wrong. Overall I think this is a good source of inspiration for our video as the use of slowmo will be beneficial to our video. also the cutting rate is similar to what we will be looking to do. This video also uses several visual ideas that would suit our video, these being the smoke/dust shots and the flashingof the lights.

JD - Further Proposal for Reccies

After further discussion as a group about our video, we have decided that London will still be a good destination, along with Brighton. We also feel that we could use more local destinations and our own houses to create some of the abstract shots. For some of the darker and surreal shots we feel that an abandoned warehouse or buildings of some sort would be a good location, but it's finding somewhere that is safe and legal to do a shoot in, not just if we think it looks good!
On Tuesday 5th October we're planning to go on a Reccie to Hastings to look at and film potential locations, as on the seafront there are lots of interesting shapes and abandoned, surreal locations.

SA - Development/Change of Idea

Between us we have decided that doing a music video with a clear storyline isn't the best option for our song, and after seeing the video for 'Red Sign' by Kap Bambino, I was inspired by the slow motion effects and the seeming randomness of the video.
  • I think for our video we should try and make it visually appealing and not focus heavily on a mainstream story with generic boys and girls together etc.
  • I think our group can use our creative sides to make a video that is considered art, and not so much as an advert due to the fact that the song doesn't have any band to promote as it is a remix of a song that is already successful.
  • Our ideas for the video now are that we will have a few people and us doing quite random things, like jumping and running, and then we will use different depth of fields, time lapse, slow motion, time sped up and editing techniques that match the beat of the song.
  • We all agree that this is a better idea than trying to make up a story to our video to follow the song.
  • This also means that we have no limits in terms of locations and actions, we can do very abstract and surreal things, meaning the video can stand up to repeatability as there will be lots of things going on.