To allow us to continue developing our concept we have decided to use a female to do the singing on the video rather than no singer, for a few reasons; which can be seen in Katy Bs video for 'Louder'
1. It matches the grain of voice of the vocals.
2. It gives more of a story.
3. It helps links shots together.
4. It makes the video more performance based and uses less random shots.
These points will all improve the quality of our video both generally and in the specific areas needed. They will give the video more meaning and make it more visually appealing as well.
Rob - you need to link this to a video analysed
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