This is a magazine advertisement that i found in 'Kerrang', although this is not the genre of music our track is associated with, i thought this advert suits the abstract/simplistic element of the track and original artist.- The layout of the advert conforms to the Rule of Thirds with the band name covering the two top of points of the thirds. This draws your eye to the band name straight away and then your eye runs down the advert reading the album title and then the other information that is present on the advert, this reading path helps someone to take in all the information in a very short space of time.
- The first main linguistic sign is the band name, 'Kids in Glass Houses', helps us to identify the band, and can draw a fan to the advert. The second linguistic sign is the album name, 'Dirt'. This connotes teenage rebellion, nature and a sense of fun and youth.
- One of the iconic signs in the advert is the font of the band name, this is a block font that is coloured in a brown/red. It is a sans serif font with a slight eroded effect applied to it, this shows the band as being youthful and quirky as the font is quite unusual. The second iconic sign is the font of the album name, which has an ironic pattern applied to it. The flowery pattern on the word 'dirt' is an oxymoron and shows the band as quirky, and indie. Also the big, bold font adds to the overall look of the advert.
- Another iconic sign in the advert is the colours, which appear to be quite feminine with the pinks and light colours, however this style of graphic can now sometimes be associated with indie bands and the quirky/abstract look to band images. It shows the metro-sexual attitude towards males that can be represented with feminine iconography.
- The sum of all these signs creates the bands image to be one of indie/rock band. The font and colours of the advert represent the band as youthful, and not taking things too seriously. The flowers and light colours connote nature and the outdoors, yet the name of the band suggests something contrasting this. Although the band image would fit the random name they have, and this could be the reason for the quite avant garde design for the magazine advertisement.
- The ideological discourse present in the advertisement would most likely be youth and a feminine aspect. Although these ideologies are represented, the band's random image and name don't really match it, creating an overall band image of quite a random and indie feel. This also helps to explain the indexical signs that the audience would follow from this band. the audience would probably have the same avant garde and indie style that the band image shows.
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