Tuesday, 23 November 2010

SA - Looking at a Music Video

At this point of production, we were advised to look back at a music video that appeals to us and just look at the bigger picture of what a music video should be and look like. When producing and editing our own video, it is easy to get lost in your own footage and lose what the overall picture of the video should conform to, or not if applicable.
  • I looked around for a music video that broke with the normal conventions of a music video because our genre doesn't usually make music videos, although more are coming through nowadays.
  • I found 'Power - Kanye West' and this is completely unconventional as a music video, it is a continuous slow pan outwards with extreme CGI and super slow-motion. It has Kanye west in the middle looking straight at the camera and there is rapping over the top but his mouth in the video never moves and neither does his body.
  • The video is only 1:42 minutes long making it extremely short as a music video, also the super slow motion and high definition of the video makes it a really rich video to watch.
  • Below is the video:

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